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How to differentiate yourself and identify outcomes you expect from your inbound marketing efforts.

The Content Strategy and Marketing Course is ideal for Content marketers who want to understand how to create and implement successful content strategies for the companies they work with.Ĭourse content: The course has 6 modules covering different elements of a successful content strategy such as: She is the lead instructor of this course and has partnered with eight more instructors who teach different lessons on content marketing strategy. Julia Mccoy is the founder of Content Hacker, where she teaches marketing strategies that help brands create content that drives business objectives. The Content Strategy and Marketing Course They will help you acquire the knowledge and skills you need so you can apply for jobs you’ve given a pass before, get paid what you’re worth, and deliver results. That said, we’re going to look at eight content marketing certifications.

If you want to learn how to identify a popular blog post in Google Analytics, then you need more than just “do this and that.” A thorough walkthrough on how to do it works best to help you understand how to identify the amount of traffic each post is bringing in. “This can be especially important if there is a significant knowledge gap between what you currently know and what you need to know to master the skill.” - Subramanian Viswanathan, CEO of disprz. Secondly, depending on the skills that you need to learn, you may need someone to walk you through using videos, mind maps, and checklists to help you understand how to do it.

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However, things are moving faster than the pace at which authors can update and republish their books. That means you need to keep up with these changes to have the necessary knowledge and marketing skills to deliver the results your clients need.īooks are good at covering basic principles in a given discipline. However, we both know that content marketing is evolving so what worked two years ago might not work today. There are a ton of books on SEO, social media marketing, and content strategy. Check out Wordable now → Why Choose Content Marketing Certifications Over Books?įor starters, here are the top skills you need as a marketer:

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